YouTube SEO 2023: 11 Tips for Video Visibility

Every single month, more than 1 billion unique users visit YouTube. That sounds like a lot, doesn’t it? If you aren’t already focusing on YouTube SEO, you’re missing out on a HUGE chance to build and grow your online business.

Do you want your YouTube videos to rank higher in 2023? In this, I’ll show you some of the best YouTube SEO tips so you can get your videos to the top of the search results quickly.

YouTube SEO 2023: How to Get Your Videos to the Top Quickly?

1. Get more people to watch your videos.

The term “video watch time” just means how long people spend watching your videos. It’s like how long people stay on a website. The SEO of your YouTube video will be better if people spend more time watching and reading your videos.

“YouTube optimises search and discovery for videos that make people stay on the site longer,” says the YouTube Creator Playbook.

Simply put, if you increase the amount of time people spend watching your videos, YouTube is more likely to promote your channel through search and recommended videos. This leads to more leads, traffic, views, and sales.

Here are the 5 best ways to get more people to watch your videos.

1. Make your opening very interesting.

Your videos should be really interesting in the first 10 to 15 seconds. It’s best if you can get your audience and viewers to understand what your videos are about in 10 to 15 seconds.

If the beginning of your video is interesting, most people will watch until the end. That’s another way to get more people to watch your videos.

2. Plan out your videos well.

One reason why some YouTube videos always get a lot of views is because they have really clever plots. Make sure you find a tried-and-true way to plan out your video content so that it stays interesting until the end.

Not only will it make your videos more interesting, but people will watch them for longer.

3. Make videos that are longer

A study of how YouTube ranks videos found that longer videos (more than 15 minutes) do better in YouTube search than shorter videos.

If your video is longer than 15 minutes, it will get a better ranking on YouTube. That’s all there is to it.

4. Make smart playlists

Did you know that putting together smart video playlists can increase the amount of time you spend watching videos by a lot?

For example, if someone searches for something on YouTube and then watches a series of videos, starting with yours. Every video watched in that series, whether it’s yours or someone else’s, will be counted toward the YouTube watch time for that content in that session.

Hope you understand how important it is to make playlists better.

5. Figure out what works well for you and do it again.

Click “Interest Viewers” on YouTube Studio. Then, click on “Top Videos” to see all of your best-performing and most-viewed videos on YouTube.

Once you know what’s working for you on your YouTube channel, it’s easy to make more of the same kind of videos to create more buzz, get more visitors, and spread your videos further.

2. It is very important to brand your channel.

If you only remember one thing about SEO for YouTube videos, remember this: don’t make another YouTube channel, make a brand!

Narrow the focus of your content.

Have you ever subscribed to a fitness channel on YouTube and found videos that had nothing to do with fitness? It’s very unlikely, right? Focusing on making videos for your YouTube channel that are highly related is so important, especially if you want to take your brand to the next level.

And make sure to think about what makes an online video go viral.

Here’s a simple point-by-point list to help you make great videos: 

• Make audio and video of high quality.
• Put the benefits of the video right at the start (as people have less attention spans online).
• Your videos should get right to the point.

Build raving fans.

Fan and subscriber growth is one of the fastest methods to expand your YouTube channel.

Video comments: Encourage video comments. Asking fascinating questions regarding the video topic might elicit comments.

Subscribes: Request subscribers at the conclusion of your videos (if possible, in between in your videos).

Shares: Encourage people to share your films to increase views and subscriptions, which is fantastic for YouTube video marketing.

Above all, obtain as many likes and dislikes as possible because they’re an engagement measure, therefore the more, the higher the rating.

Give your YouTube channel an identity.

You can give your YouTube channel an immediate identity by doing these things.

• Create a distinctive and attractive logo (so your fans and subscribers can easily recognize the videos are coming from your channel)
• Include a photo. Use photos carefully. It’s best to utilize your own photos or make them special.
• Connect your social media accounts to your channel.
• If you have a blog relevant to your YouTube channel (if not, start one), link to it as often as possible.

3. Choose a main keyword.

Keywords rule. Google and YouTube search algorithms are extremely similar. They use several elements to rank articles and videos on their search engines. Keywords important.

Most YouTube video marketers ignore keywords. That’s why their videos don’t get more views.

Before making a video, conduct keyword research as bloggers do before writing.

YouTube SEO recommended techniques can improve your videos.

• Choose a main keyword. Long-tail keywords produce more traffic. Use “SEO advice for New York agencies” instead of “SEO” to rank higher on YouTube.
• Use Semrush to find keywords. Google’s Keyword Planner is free, but it doesn’t reveal possible keywords. Premium SEO tools like Semrush can help you locate the most profitable keywords to increase YouTube video traffic.
• Analyze competition while undertaking YouTube keyword research. Find out who’s on Google’s first page for your term. Discover their #1 rating. Find their average video duration. This easy analysis might help you make videos to expand online.

4. Find out how to make your YouTube videos better.

Focus on these three things to improve YouTube video ranks.

YouTube Meta description, title and tags

To maximize your YouTube organic search videos, let’s briefly discuss them.

Video:

Crawlers weigh YouTube titles more, so optimize them. Your title should contain your major keyword (step #1). Use your keyword in the beginning of your video title to help consumers and search crawlers comprehend it.

YouTube Meta description:

Meta descriptions, like titles, are crucial to YouTube organic rankings. So, take your time writing video descriptions.

Use links to particular pages (either to your own websites or products) in your meta description at the beginning so visitors can easily pick where to go after viewing your YouTube videos.

tags:

Most individuals skip keywording their videos. Video tags are important for YouTube rankings.

Use tags that fit your videos instead than arbitrary ones. Tag your videos with SEO suggestions, search engine optimization, how to rank higher on YouTube, etc.

For YouTube SEO, utilize 5–10 tags each video.

5. Check your rivals’ channels.

Competitor research is an easy YouTube SEO best practice to boost ranks and uncover viral video ideas.

Make a list of 10–20 of your rivals’ channels so you can simply analyze how to improve your YouTube channel’s content.

However, here are two good reasons to watch your competitors on YouTube.

Check their keywords.

You can readily see what videos they make.

Let’s briefly discuss the above so you can comprehend competition analysis and apply it as one of the greatest video marketing tips to grow online in 2023 and beyond.

Check their keywords.

Spying on your competitors’ YouTube and Google search rankings will provide you keyword suggestions.

Semrush will offer long-tail and short-tail keywords when you input a term. After finding these keywords, add them to your video tags.

You can readily see what videos they make.

Contents vary. Industry-specific viral material is rare. By looking at your rivals’ video channels, you can readily see what’s engaging.

6. Improve YouTube metrics

Here are some of the most important YouTube video metrics for optimization.

• Watching time (average duration, also known as watch time)
• video comments
• Video likes
• Your video’s social media sharing count.
• Number of websites that embed your video using the tag <embed>.
• Subscribers to a video

How can you boost YouTube video metrics?

Make your movies appealing and long enough to enhance YouTube watch time and average duration.

Asking questions at the conclusion of your videos and encouraging subscribers and viewers to respond works well to increase comments.

Engaging videos are the key to getting more likes. Most viewers will like your videos if they’re good. Call-to-actions and annotations like “thumbs up” can boost video likes.

Tip: Link YouTube to Facebook and Twitter. That way, your YouTube videos will automatically be posted to your other accounts.

7. YouTube video keywords should be optimized.

Optimizing around video keywords is a YouTube expert video marketing approach. Ranking on YouTube is fantastic, but ranking on both YouTube and Google is better.

Finding such YouTube video keywords may alter the game and simply create a ton of visitors to your website from the world’s two major search engines, YouTube and Google.

8. Ask other websites to post your videos.

Getting links from other sites is one of the less well-known ways to get more natural traffic to your YouTube videos. The best way to do that is to get more people to embed your YouTube videos on their websites.

Here is a simple, step-by-step guide to doing it right.

Step 1: Make a list of all the relevant sites.

Step 2: Communicate with them.

Step 3: Send them an email that isn’t too bossy.

9. Get people talking about your videos

Want to use the best SEO strategy to get your YouTube videos ranked higher? Then, get people talking about your videos.

Why? The number one reason is that you can get better rankings if more people talk about your videos or share them with others.

If you want to get people talking about your videos, here are a few places you can try:

• Advertise videos on your blogs.
• Advertise in online discussion groups.
• Answer relevant Quora questions.

10. Increase YouTube clicks using these strategies.

1. Appealing thumbnails:

Video thumbnails are vital for clicks. Video ranks improve with clicks. Use attractive thumbnails.

For the greatest thumbnail experience, select 1280 x 720 (with a minimum width of 650 pixels) resolution.

2: Clickable headlines:

9/10 people read headlines before clicking on videos. Avoid ignoring them.

3. Increase subscribers:

How can you boost YouTube views? Subscribe more.

Get more YouTube subscribers. To reach the most people, advertise your channel on forums, Quora, blogs, etc.

4. Comment often on other videos:

Leaving insightful comments is one of the easiest YouTube SEO techniques for new video creators.

• Look for the most watched videos.
• Share your witty or thoughtful thoughts in the comments.
• That’s how you draw in your first subscribers.

5: Request video shares:

Most people disregard this, but asking others to share your content is the best method to increase channel exposure. Request shares at the start and finish of your videos. To increase visibility, encourage friends and coworkers to share your films on other social media platforms.

11. Plan long-term video promotion.

Finally, develop a long-term YouTube plan.

SEO takes time to improve outcomes and rankings. YouTube rankings take time.

If you want the greatest YouTube results, focus on a 1-year approach and publish videos once a week or twice a month.

Make careful to get as many YouTube subscribers as possible because your subscriber count affects following.

Increases video viewing and sharing.

Increases likes, comments, and YouTube video ranks.

Find techniques to increase your channel’s subscribers. That’s YouTube video marketing success. Long-term aims, not short-term outcomes.

Also Read How to make Money on YouTube in 2023: 5 Ways