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The K-pop girl group aespa will be the first K-pop act to play at the Governors Ball Music Festival in June 2023, the band’s management company, SM Entertainment, said on Wednesday.
From June 6 to June 11, 2023, the Governors Ball Music Festival will take place at Flushing Meadows Corona Park in New York. There will be over 70 shows on four stages.
On June 10, the girl group will play on the main stage of the festival. Lizzo, Odesza, and Kendrick Lamar will be the main acts at this year’s festival.
In 2022, the girl group performed in the U.S. for the first time at the Coachella Valley Music and Arts Festival. They then played at the GMA 2022 Summer Concert Series, which was another first for a K-pop group.
“Girls” was aespa’s second EP, and it came out in July 2022. The group is said to be working on a new album right now.
The Governor’s Ball Festival is an outdoor music festival that takes place in New York every year for three days. Four stages and 70 performances feature artists from many different types of music and art. There will be performances by Eminem, Halsey, Billie Eilish, Megan Thee Stallion, and Post Malone, all of whom are well-known musicians. This year, the big names are LIZZO, ODESZA, and Kendrick Lamar.
Members of aespa speak Korean, English, Chinese, and Japanese as they give messages about “sustainable travel” and “saving the world” in the final episode, which will be published on January 9th. K-meteoric pop’s rise may be traced back to a network of Korean entertainment conglomerates that mechanized everything from talent scouting to tour preparation. It wasn’t a feat accomplished only by the might of the system, however.
The current explosion in popularity of Korean pop music may be attributed to the presence of appealing musicians who are able to meet the demands of hundreds of millions of fans worldwide.
Unfortunately, many of the most promising K-pop acts of the future emerged during the worldwide corona epidemic of 2020–2022. During this time, female-fronted ensembles were very prominent and popular with fandoms everywhere.
The album ‘aespa,’ released by SM Entertainment, heralded the beginning of a new era in K-POP with its incorporation of the metaverse worldview narrative style known as ‘Wilderness,’ as well as the ‘Hyper POP’ genre, which distorted the grammar of traditional pop music. They were a well-informed bunch.
Debuting in November 2020, aespa was deemed “special” due to the fact that it conveyed an emotion unusual for SM-style ensembles, consolidating the “difficulty” of the metaverse worldview into a single idea. In addition, in 2021, aespa almost dominated the K-POP business with hits like “Next Level” and “Savage,” thanks in large part to the members’ dazzling aesthetics and matching singing and performing talents.
Unexpected outlets have praised Aespa for its novelty. According to ‘Forbes,’ an American business magazine, aespa’s first mini album titled “Savage” placed in the top 100 of Billboard’s list of best-selling albums in the United States. Regarding the group’s second place on the chart, they gushed, “This 4-member group’s debut album is a very significant and magnificent accomplishment compared to the records of all female singers in Korea.”